500px is one of the best photo communities on the Web, a great place to post images, and download unique stock. And to celebrate their sixth birthday, they’ve rolled out a fantastic rebrand.
There are two elements to the new brand identity: a logotype, which reads ‘500px’; and a logo mark, which combines the characters into a dynamic, and intriguing graphic.
Designed by Focus Lab, one of the key objectives of the logotype was to clarify how “500px” should be pronounced. Web designers usually pronounce the name five-hun-dred-pix-els, whereas photographers pronounce it five-hun-dred-pix, both are wrong; the correct pronunciation is five-hun-dred-pea-ex; it’s questionable to what extent the logotype clarifies that.
The logotype is certainly legible and it’s far more distinct and interesting than the recent crop of geometric sans-serif corporate rebrands — despite being a geometric sans.
However the more engaging element of 500px’s rebrand is the logo mark. Built from the different characters in the logotype, and resembling a ’70s soccer shirt number, the mark is distinct and original.
However the more engaging element of 500px’s rebrand is the logo mark. Built from the different characters in the logotype, and resembling a ’70s soccer shirt number, the mark is distinct and original.
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